PARTNERING TOWARD VISION AND BUSINESS GOALS THROUGH DESIGN
THE WORK
Selected works. All projects featured are B2B products within fintech, martech, and developer tools.
2024
PAPER CHASERS
Partnering with PM, Financial Analysts and Users to deliver a major timesaver to ease analysis of payroll for Network Companies.
User Research
Systems Thinking
Productivity
2022
PASSING THE TORCH
Taking the Teamshares Applicant Tracking System from 0-1. Influencing roadmap and creating feature sets to benefit Teamshares Recruiting to hire and curate a list of possible hires to fill Network Company President roles.
User Research
Systems Thinking
Leadership
2022
EPIPHANIES
The data said our users weren't who we thought they were. So we had to pivot. Check out how we pivoted from a low/no-code pipeline builder into a robust observability tool.
User Research
Systems Thinking
Information Architecture
2018
TAMING CREATURES OF HABIT
Transition is kind of a big deal. So are growing pains. See how I came up with a plan to move forward and ease our change-averse audience into coming along for the journey.
Workshops
Leadership
GTM
Design Strategy
Cross-function
BRASS TACKS
Intention
There should be a purpose for everything on the screen. I like to start with the minimums and add as the research and feedback dictates.
FOCUS
Clear the customer's path for them. Remove distractions and shorten analysis-to-decision time. Certain tasks require focus—at varying degrees. Different situations call for different patterns/variants.
SIMPLICITY
Avoid superfluous design elements. Things can still be beautifully simple. I see design like a fresh new leather jacket. It's the usage that brings character to it, and that's where the perfectly placed wrinkles get added and bends become pliable and easy. No fluff, no ambiguity.
EFFICIENCY
Customer can complete their tasks quickly and effectively. Optimize order and placement to reduce wasted movements.
STRONGSUITS
Oftentimes, the best way to receive awareness of your strengths is from other people. In my own life, I've made it a point to recognize other peoples strengths to help them grow and build on top of them.
These are the strongsuits attributed to me by others.
